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Challenges in the implementation of customer relationship management system strategy in barclays bank of kenya limited by george owino odhiambo a research project submitted in partial fulfillment of the requirement for the award of the degree of master of business administration school of business university of nairobi november 2015.
Customer relationship management concepts and technologies. This paper brings an overview of relationship marketing rm and how it changes to customer relationship management crm from relationship marketing rm. Pdf on jan 1 2011 savita verma and others published customer relationship management challenges in e business find read and cite all the research you need on researchgate. Customer relationship management is a combination of people processes and technology that.
This study utilises an approach that is referred to as explorative because it aims to evaluate the challenges an organisation faces in implementing successful customer relationship management crm using various analytical tools.
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