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Customer relationship management syllabus pdf. Customer relationship management crm helps a company stay connected with its customers promoting a positive relationship with them which in turn increases sales revenue and profitability. Customer relationship management disingkat crm adalah strategi bisnis untuk mengoptimalkan profitabilitas perusahaan dengan mempertahankan dan meningkatkan jumlah pelanggan. Fokus utama strategi ini adalah pada pengembangan kepuasan pelanggan diantaranya dengan cara memahami pelanggan mempertahankan pelanggan melalui pengalaman pelanggan menarik pelanggan baru memenangkan kontrak.
Customer relationship management crm is a reference to how companies especially technology firms interact directly with their customers.
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