Concept Of Customer Relationship Management In Banking, Customer Relationship Management In Banking Sector Grin
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The concept has been implemented on a limited scale.
Customer relationship management crm flowchart. Customer relationship management concept is tendency of banking sector to establish and maintain long term relationships with customers in order to provide value for customers and banks. Social media is one way companies adapt to. A very small proportion of its potential has been utilised.
This concept allows bank to identify segment communicate and build long term relationships with customers on individual basis. Customer relationship management concept is tendency of banking sector to establish and maintain long term relationships with customers in order to provide value for customers and banks. Towards this end experts propose various ideas and approaches to understand the fundamental marketing motivations driving the customer relationship management in the banking sector.
The paper investigates the impediments to successful implementation of crm. This concept allows bank to identify segment communicate and.
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