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Sales and customer relationship management. Customer relationship management disingkat crm adalah strategi bisnis untuk mengoptimalkan profitabilitas perusahaan dengan mempertahankan dan meningkatkan jumlah pelanggan. Although customer relationship management can be loosely defined as the process of building and maintaining good relationships with your customers there are many improvements that a well designed crm plan can help you accomplish. The present article proposes that the variety of existing managerial practices collectively described as customer relationship management can be organized and coordinated into a logical.
Customer relationship management crm is a reference to how companies especially technology firms interact directly with their customers. Need for customer relationship management. Customer relationship management is a corporate level strategy focusing on creating and maintaining relationships with customers.
The main goal in any business is customer satisfaction because without the customers you dont have a business. In order to get the most from customer relationship management you have to a have a clear set of crm objectives and goals. Customer relationship management crm allows a business to manage and analyze contact with their past current and future customers.
Customer relationship management crm is a term that refers to practices strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle with the goal of improving business relationships with customers assisting in customer retention and driving sales growth. The goal of crm is to allow a business to better understand their customer relationships so that they can identify opportunities improve customer experience and generate sales. Crm is a term not only used by the business organizations but also in any type of organizations to create a beneficial environment among the customers.
Back in the early days of customer relationship management crm software was premises based. The ultimate goal of the discipline of customer relationship management and associated crm systems is efficiently managing and improving business relationships. There are stages in creating and leveraging customer relationships that break down the entire relationship lifecycle into phases with distinct goals.
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