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Customer relationship management process cycle. Customer relationship management crm is one of many different approaches that allow a company to manage and analyse its own interactions with its past current and potential customers. Customer relationship management is neither a product nor a service but a business strategy to learn more about customers behaviour and requirements in order to create long term relationships with them. Customer relationship management crm plays an important role in the success of any enterprise.
Customer relationship management crm is a term that refers to practices strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle with the goal of improving business relationships with customers assisting in customer retention and driving sales growth. Customer relationship management crm is a reference to how companies especially technology firms interact directly with their customers. It uses data analysis about customers history with a company to improve business relationships with customers specifically focusing on customer retention and ultimately driving sales growth.
It should be viewed as a strategy rather than a process.
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