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A strategy to sustain the organizations name and products in the customers minds.
Crm stands for customer relationship management. Download full text pdf read full text. This booklet is designed to help small and medium business owners understand the basics of customer relationship management crm and more specifically how the internet can help you implement crm in your business. Download full text pdf.
Field concerns and data collection customer data integration cdi enables an organization to accrue knowledge about the customer a necessary antecedent for an effective crm strategy. Customer relationship management. Customer relationship management crm system is a suite of pre engineered ready to implement integrated application modules that focus on automating and optimizing all customer centric and customer responsive functionssales marketing service and support.
Managing relationship with the customers has been of importance since last many. The concept of customer relationship management crm the customer relationship management crm concept refers to a business strategy focused on the customer to the extensive process that integrates sales marketing and clients service that creates value for both the company and customers. To maximize customer value corporate profitability and thus shareholders value.
Customer relationship management crm marketing performance relationship marketing 1. It explains what crm is the bene ts it delivers the contexts in which it is used the technologies that are deployed and how it can be implemented. Cdi allows for the creation of a consolidated view of the customer from multiple customer data stores.
Customer relationship management 5 2. The book provides a comprehensive and balanced review of customer relationship management. Relationship management namely service features service access and service quality.
Introduction as a logical result of the appearance of the concept relationship marketing since the 1920s the concept customer relationship management crm has been brought to attention in late nineties especially among. Customer relationship management is this booklet right for you. Welcome to the second edition of customer relationship management.
Customer relationship management crm is a management approach that seeks to create develop and enhance relationships with carefully targeted customers in order. Customer relationship management this booklet is designed to help small and medium business.
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