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What is customer relationship management. Customer relationship management crm is an organizational strategy that is customer focused and customer driven. Customer relationship management provides the structure for how relationships with customers will be developed and maintained supplier relationship management. Why is crm so important to any organization.
Transformation of people process and technology needed to become a customer driven organization. Learn vocabulary terms and more with flashcards games and other study tools. La customer focused and customer driven organizational strategy that concentrates on addressing customers requirements for products and services an then providing high quality responsive services.
The goal is to improve customer service relationships and assist in customer retention and drive sales growth. A method to enhance the experience of individual customers so they will remain customers for life. Start studying managing customer relationships.
Method to enhance experience of individual customers so theyre customer 4life. What is the definition of customer relationship management. Terms in this set 34 customer relationship management crm definition.
It allows an organization to gain insights into customers shopping and buying behaviors. Customer relationship management is a strategy that allows sales and marketing professionals to record access and track information related to customers and potential clients. 2 provides both technological and functional means of identifying capturing and retaining customers.
Terms in this set 34 customer relationship management crm transformation of people processes and technology needed to become a customer driven organization. Customer relationship management crm is the combination of practices strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.
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