Role Of Customer Relationship Management In Supply Chain Management, Customer Relationship Management
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Scm strategy is important for an organization.
A customer relationship management system is an example of an enterprise wide system. Or ask the customer relationship management system that the marketing and sales departments rely on to track what customers want prefer dislike and are likely to do in the near future. Definition of supply chain management. Customer relationship management crm has gained extreme popularity in the last 20 years.
Supply chain management is about more than making sure all the different links in your network are operating in the right way. Customer relationship management crm may sound like a tool for marketing or sales but in this day of customer driven demand a well managed crm is a supply chain managers key to success. To know what your customers want ask them.
Typically by supplying customers with what they want. Customer relationship management is about building and maintaining profitable long term customer relationships. We often think of the supply chain as focused on procurement transportation logistics inventory production packaging and distribution.
Relationships play a central role in supply chains and if organisations dont get them right theyll feel the ramifications all the way from suppliers to customers. It refers to a business strategy that aims to win grow and keep the right customers.
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