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Pdf Implementation Of Crm Strategies To Increase Customer Loyalty Case Of Kazakhstan Companies Why Is Customer Relationship Management Important
Why is customer relationship management important. A strategic framework for customer relationship management. In this article the authors develop a conceptual framework for customer relationship management crm that helps broaden the understanding of crm and its role in enhancing customer value and as a result shareholder value. Customer relationship management is a comprehensive strategy and process of acquiring retaining and partnering with selective customers to create superior value for the company and the customer.
Customer relationship management is a comprehensive strategy and process of acquiring retaining and partnering with selective customers to create superior value for the company and the customer. This article explores the plethora of literature available on crm and relationship marketing and emphasizes the need for a single process based framework that helps in making a comprehensive crm strategy followed by its successful implementation. Customer relationship management crm is a manag ement strategy that unites information technology with marketing.
As is implicit in the above definition the purpose of crm is to improve marketing productivity. A strategic framework for customer relationship management introduction. As is implicit in the above definition the purpose of crm is to improve marketing productivity.
A customer relationship management crm system is software that helps businesses manage interactions and relationships with external contacts including leads and customers from one centralized platform. This framework provides the tools and methods that are appropriate for a variety of organizations in different. I t originated in the united states in the late 1990s and t o date has b een.
David method was used. The authors explore definitional aspects of crm and they identify three alternative perspectives of crm. While an effective customer relationship management strategy is integral to the success of your sales team a strong crm solution is just one factor that contributes to your organizations overall success.
A Process Model For Customer Relationship Management Download Scientific Diagram Why Is Customer Relationship Management Important
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