Customer Relationship Management Course Syllabus, Course Syllabus Sales Negotiation And Conflict Resolution Marketing

Crm is considered the new mantra of marketing.

Customer relationship management syllabus. This course examines customer relationship management crm and its application in marketing sales and service. Develop understanding about customer relationship management concepts and frameworks and how these are applied to form relationships with customers and other internal and external stakeholders. Effective crm strategies help companies align business process.

The customer relationship management crm course is split into the following modules. This customer relationship management training course workshop seminar focuses on best practices for building a strong crm strategy and working crm plan. Mrkg 1301 customer relationship management dl distance learning course 161211 week semester updated october 16 2017 for the 2018 spring semester.

About mba customer relationship management. 24 course aims and relationship to other courses the course aims to. Youll also gain valuable insights into how to apply performance metrics and rethink product development processes in order to meet the needs of your most valuable customers.

Crm customer relationship management scm supply chain management hrms human resource management systems to name a few. Getting started on the customer relationship management crm course has never been so easy just click the buy now button above to enrol on the course and receive instant access to your studies. In this course youll radically rethink how you develop and implement customer centric strategies that you can apply to your existing customers today.

Mba in customer relationship management crm is a two year post graduate program that offers knowledge about various different techniques and skills regarding customers relationships and how to maintain those relationships for a long run for companies benefit by using new marketing tools and technologies. Syllabus welcome to customer relationship management. Mrkg 1301 customer relationship management dl distance learning course 16 week semester 96873 001 updated november 2 2019 for the 2020 spring semester.

Assignments may be changed due to 7th edition of the new text. The importance of relationships. This interactive workshop explores the ins and outs of the customer relationship process and various technologies to help the process.

Edition elsevier ltd 2009. By francis buttle 2. It is important that such a course gives students a real world understanding of crm.

Customer relationship management crm should not be left to chance. Course objectives this course is focused on the holistic understanding of customer relationship management. The orientation for this course consists of reading this syllabus and the class schedule of dates and deadlines.