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Customer relationship management definition and example. Customer relationship management crm plays an important role in the success of any enterprise. In an organization sales representatives have the responsibility of creating brand awareness and making products popular among the end users. Customer relationship management meaning need and steps in crm.
Customer relationship management crm is an enterprise wide strategy for presenting a single face to the customer. Customer relationship management crm is a reference to how companies especially technology firms interact directly with their customers. Customer relationship management is neither a product nor a service but a business strategy to learn more about customers behaviour and requirements in order to create long term relationships with them.
They are the ones who interact with the customers understand their requirements and fulfill their needs and expectations. Customer relationship management crm is a term that refers to practices strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle with the goal of improving business relationships with customers assisting in customer retention and driving sales growth. A long term relationship with customer gives the service marketers a competitive edge.
Important On Difference Of Crm Vs Prm What S The Difference Customer Relationship Management Definition And Example
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