Customer Relationship Management Syllabus, Customer Relationship Management
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Develop skills to analyse and synthesise information and issues related to customer relationship management from several perspectives.
Social customer relationship management an integrated conceptual framework. Mrkg 1301 customer relationship management dl distance learning course 16 week semester 96873 001 updated november 2 2019 for the 2020. Case study admission requirements. A short service case similar to those found at the end of the chapters in the text could prove valuable for future class discussion.
Customer service and relationship management at nordstrom. Effective crm strategies help companies align business process. Alwa positive more so in case of customer retention.
Successful completion of the professional qualifying examinations in customer services customer relationship management or a recognised masters degree in english marketing communication consumer behaviour public relation etc. Customer relationship management syllabus overview. Edition elsevier ltd 2009.
This is when custom relationship management comes in to play with helps in both winning a retaining customers thus ensuring long term profitably. The complete syllabus will contain more information than is noted here including the class withdrawal policy class participation requirements scholastic dishonesty and other important information. About mba customer relationship management.
Syllabus welcome to customer relationship management. Crm is considered the new mantra of marketing. This course examines customer relationship management crm and its application in marketing sales and service.
A copy of the audit questionnaire statistical analysis of the responses and analysis of the gaps between managements perceptions and customer responses is expected in the report. This course hopes to keep our mba students in the cutting edge of todays marketing practices. This class will explore the opportunities and challenges presented by a popular business practice customer relationship management crm.
By francis buttle 2. It is also helpi businesses shift from a short term transaction based mode of operation their interactions with customers to a long term. Develop understanding about customer relationship management concepts and frameworks and how these are applied to form relationships with customers and other internal and external stakeholders.
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