Customer Relationship Management In Banking Sector Project Report, Customer Relationship Management In Banking Sector Pdf File Muag Nanakesat Site

In this context this paper is about the importance of customer relationship management crm in banking industry.

Customer relationship management crm icon. Customer relationship management and its potential to help them acquire new customers retain existing ones and maximizetheir lifetime valuebanking sector is a customer oriented servicewhere the customer is the key focus. Introduction kotak mahindra bank is an indian financial service firm established in 1985. Crm is the abbreviated form of customer relationship management and can be defined as a process or method used to.

Evolution not revolution customer relationship management crm can be a tool for positive change in businesses operations. A project report on customer relationship management in jk bank. And four from private sector banks which generated 210 customers for studying customer relationship management in banks of tiruvannamalai district.

Crm would also make indian bankers realize that the purpose of their business is to create and keep a customer and to view the entire business process as consisting of a tightly integrated effort to. Coltman t can superior crm capabilities improve performance in banking journal of financial services marketing vol122 2007. This study reveals the importance of customer relationship management in all the operations in banking industry to maintain the long term relationship with customers for ensuring their loyalty and thus less churning rate.

Banking sector management needs actively to articulate the need for an improved and consistent customer experience and branch managers should localize this approach and coach their staff to deliver it. Particularly in banking sector the role of crm is very vital in leading the banks towards high level and volume of profits. Table of content introduction key persons customer relationship mangement purposes of customer relationship management research methodology data analysis findings suggestion conclusion 3.

Or crm canunintentionallycause a host of problems from project report on customer relationship management in banking sector common reasons for crm project failure. Research is needed in such sector to understandcustomers need and attitude so as to build a long relationship with them. So there is a need to study the role of crm in development and promotion of banking sector through the sidelines of the practices problems and impact of the crm on banking sector all the time.

Project report on the concept of customer relationship management crm. A greater focus on customer relationship management crm is the only way the banking industry can protect its market share and boost growth. The bank wise number of respondents is show below.