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Customer relationship management pdf notes. That customer relationship management affects customer loyalty in the banking sector. When customer management is done right you can encourage people to return to buy more of your products and services time and time again. Crm puts in focus the customer and their satisfaction in such a way that all the.
Customer relationship management crm plays an important role in the success of any enterprise. Crm model click on image to modify online. Since customer loyalty and revenue are both qualities that affect a companys revenue crm is a management strategy that results in increased profits for a business.
Customer relationship management crm is one of the basic and most crucial elements of the marketing philosophy. 3 essential elements of a customer management strategy. Banking customer loyalty customer relationship management introduction one of the basic elements of modern marketing understanding is customer satisfaction.
The theory of relationship marketing rm recommended that customer relationship management is crucial component to create a sound relationship with customers it eventually helps to achieve long term commitment from the customers and assist to develop customer loyalty.
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