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Field concerns and data collection customer data integration cdi enables an organization to accrue knowledge about the customer a necessary antecedent for an effective crm strategy.
Benefits of customer relationship management. We provide complete marketing management notes. Customer relationship management notes mba pdf. Customer relationship management notes study materials pdf download.
Unit i unit i. Cdi allows for the creation of a consolidated view of the customer from multiple customer data stores. Customer relationship management 5 2.
Companies today need to implement more sophisticated ways. Marketing management notes study material includes marketing management book courses case study syllabus question paper mcq questions and answers and available in marketing management pdf form. What type of customer relationship management strategy is required and.
It also reduces the cost of serving these customers and makes it easier to acquire similar customers. Download marketing management pdf notes books syllabus for bba bcom 2020. Customer relationship management crm can be very useful if it works.
The success stories of hm or maybelline or apple all circles back to one main factor customer loyalty. This document is highly rated by computer science engineering cse students and has been viewed 2213 times. Write short note on data mining.
The fundamental factor behind any successful company is not just the ceo the business innovation or the technology but its the loyalty of its customer base. Question paper code. 2 bs2168 part b 5 13 65 marks 11.
Customer relationship management crm is a comprehensive. A discuss about the significance of customer relationship management to its stakeholders in detail. Rather than upload the full first edition which is now out dated i have.
Customer relationship management crm is to create a competitive advantage by being the best at understanding communicating delivering and developing existing customer relationships in addition to creating and keeping new customers. It allows companies to gather customer data swiftly identify the most valuable customers over time and increase customer loyalty by providing customized products and services. Oct 12 2020 bvp bba customer relationship management mm 5th semester 2012 2014 question papers bvimr computer science engineering cse notes edurev is made by best teachers of computer science engineering cse.
Concepts and tools is the first edition of a book that is now in its third edition.
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