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Customer relationship management meaning. Customer relationship management crm is a technology for managing all your companys relationships and interactions with customers and potential customersthe goal is simple. Improve business relationships to grow your business. Its a technology used to manage interactions with customers and potential customers.
Modern customer relationship management software first arrived during the 1990s with the push from contact management software toward sales force automation sfa. Sfa made it possible to retain the functionality of contact management software while automating certain key tasks such as customer interaction tracking. Salesforce management systems also sales force automation systems sfa are information systems used in customer relationship management crm marketing and management that help automate some sales and sales force management functions.
Customer relationship management system customer relationship management solutions salesforce crm implementation enterprise customer relationship management. An sfa typically a part of a companys crm.
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