Challenges Of Customer Relationship Management In Banks, 2020 Banking Industry Outlook Deloitte Insights

It helps companies stay connected to customers streamline processes and improve profitability.

Customer relationship manager resume. Challenges in the implementation of customer relationship management system strategy in barclays bank of kenya limited by george owino odhiambo a research project submitted in partial fulfillment of the requirement for the award of the degree of master of business administration school of business university of nairobi november 2015. Insurance companies and other service providers realize the importance of customer relationship management and its potential to help them acquire new customers retain existing ones and maximize their lifetime value. Today many businesses such as banks insurance companies and other service providers realize the importance of customer relationship management crm and its potential to help them acquire new customers retain existing ones and maximize their lifetime value.

Research is needed in such sector to. Peter drucker said the purpose of a business is to create customers. 12 introduction to research.

Customer relationship management crm is a strategy for managing an organizations relationships and interactions with customers and probable customersthe goal is simple. To meet the challenges arising out of stiff competition and technological revolution it becomes necessary to create a special bondage with the customers. Customer relationship management has become inevitable for growth and profitability of banks in present scenario marked by rising competition technological advancement and empowered customers.

Customer relationship management in banks. This study utilises an approach that is referred to as explorative because it aims to evaluate the challenges an organisation faces in implementing successful customer relationship management crm using various analytical tools. Crm is a strategic initiative which has organisation wide implication.

Customer relationship management can be the single strongest weapon we have as manage to ensure that customers become and remain loyal. To meet the challenging preferences of the customers and to stay ahead of competitors bankers are bound to attract customers by providing a spectrum of services. The study is built.

Banking sector is a customer oriented service where the customer is the key focus. Banks insurance companies and other serviceproviders realize the importance of customer relationship management and its potential to help them acquire new customers retain existing ones and maximizetheir lifetime valuebanking sector is a customer oriented servicewhere the customer is the key focus. This becomes possible mainly through relationship marketing.