The Ultimate Aim Of Customer Relationship Management Is To Produce, Chapter 1 Pom Philip Kotler
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The ultimate aim of crm is to produce high customer equity.
Customer relationship management is defined as quizlet. Produce high customer equity. The ultimate aim of customer relationship management is to. The ultimate aim of customer relationship management is to produce.
Relationshiops the rapid pace of has allowed companies to greatly expand their geographical market coverage purchasing and manufacturing. A customer equity b market share c sales volume d a reliable database e higher profit margins 264360. Produce high customer equity b divide markets into distinct segments c evaluate customer lifetime value d turn strangers into butterflies e evaluate current sales share.
1 4 70 a potentially highly profitable short term customer is a. Customer equity is the total combined customer ltvs of all of the companys current and potential customers. A customer equity b market share c sales volume d a reliable database e higher profit margins answer.
58 the ultimate aim of customer relationship management is to produce. The ultimate aim of customer relationship management is to. Therefore its a measure of the future value of the companys customer base.
1 answer to the ultimate aim of customer relationship management is to produce. High customer equity customer driven marketing is most likely to work well when and when customers. A customer delight b customer satisfaction c steady sales volume d a reliable database e sustainable business answer.
Clearly the more loyal the firms profitable customers the higher its customer equity. A customer equity b market share c sales volume d a reliable database. The ultimate aim of customer relationship management is to produce.
Customer equity may be a better measure of a firm. Produce high customer equity divide markets into distinct segments evaluate customer lifetime value turn strangers into butterflies evaluate current sales share. Increase share of customer.
69 the ultimate aim of customer relationship management is to produce. Produce high customer profitability. Answered may 23 2016 by.
What is the ultimate aim of customer relationship management.
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