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Oracle customer relationship management. Customer relationship management tactic. The initial technological approach was followed by many disappointing. Dr kaushik mukerjees areas of interest include product management business strategy customer relationship management services marketing and marketing management.
The first step is to determine which customers are most beneficial than others. Automation is a core feature of the top performing crm technologies as is modern enterprise software. This strategy should include custom portfolio analysis customer intimacy network development client lifecycle management and so on.
He has directed the development of over 100 case studies which are now being used by various universities and institutions around the world for research purposes. Technology continues to strip down the communication barriers between companies and their customer interactions. Customer relationship management crm as a strategy and as a technology has gone through an amazing evolutionary journey.
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