Customer Relationship Management In Banking Sector Pdf, Crm In Banks
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Customer relationship management in banking sector an empirical study with reference to banks in thiruvannamalai district tamil nadu.
Masters in customer relationship management. Today customer is the king of the market. Customer relationship management. Banks play a vital role in the socioeconomic development of our country.
Customer relationship management and its potential to help them acquire new customers retain existing ones and maximizetheir lifetime valuebanking sector is a customer oriented servicewhere the customer is the key focus. Insurance companies and other service providers realize the importance of customer relationship management and its potential to help them acquire new customers retain existing ones and maximize their lifetime value. To achieve the competitive advantage indian banks.
Customer relationship management crm came into the power when banking institutions were getting more and more competitive. Organizations realized the significance of becoming customer centric in todays competitive era. They adopted crm as a core business strategy and invested heavily.
Out of other financial services banking is oldest and important financial service sector. This study reveals the importance of customer relationship management in all the operations in banking industry to maintain the long term relationship with customers for ensuring their loyalty and thus less churning rate. Banking sector is a customer oriented service where the customer is the key focus.
Customer relationship management crm can help organizations to manage customer interactions more effectively to maintain competitiveness in the present economy. Research is needed in such sector to understandcustomers need and attitude so as to build a long relationship with them. Crm is a combination of people processes and technology that seeks.
Related theories challenges and application in banking sector authorvs niketan year2011. Related theories challenges and application in banking sector atinproceedingsniketan2011customerrm titlecustomer relationship management. Crm is business strategy that provides any organization complete dependable and integrated view of.
Customer relationship management sustainability in banking sector mrs sonali manish chindhade bykcollege of commerce introduction customer relationship management crm is one of the essentials of marketing and information system. In this context this paper is about the importance of customer relationship management crm in banking industry.
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