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Customer relationship management process cycle. Therefore its a measure of the future value of the companys customer base. Design a customer driven marketing strategy. Customer equity is the total combined customer ltvs of all of the companys current and potential customers.
B high current market share. C steady sales volume. D a reliable database.
62 a highly profitable short term customer is a. It provides tools to manage your workforce while learning more about your customer and your interactions with them. Allow everyone to work together with shared information.
The ultimate aim of crm is to produce high customer equity. This also can help a company figure out if its product is working and ultimately increases profit. Build profitable relationships and create customer delight.
Provide high levels of customer service. For sales and marketing teams it offers a practical strategy for identifying customer needs and analyzing their behaviors with the goal of forming stronger relationships. Reduce costs and save money on supplies.
Minimize information loss. Customer relationship management or crms ultimate aim is to improve and develop the business process by enhancing customer and seller relationships. Discover new customers whilst retaining the old ones.
Construct an integrated marketing program that delivers superior value. The ultimate aim of customer relationship management is to produce. Access information quickly and easily.
To conclude the goal of customer relationship management is to. 61 the ultimate aim of customer relationship management is to produce. There are five major stages which a business or company adopts to apply and establish crm in the business development properly.
A customer equity b market share c sales volume d a reliable database. A high customer equity. The ultimate aim of customer relationship management is to produce a customer from management 101 at foreign trade university.
Capture value from customers to create profits and customer equity. Understand the marketplace and customer needs and wants.
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