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Prepared By Mariam Sirbel Supervisor Dr Laith Al Rubaiee Pdf Free Download Customer Relationship Management Book
Customer relationship management book. Banks should use crm as a principle of growth and adopting a customer relationship management strategy effectively addresses three key areas. Crm provides an indispensable tool for banks to increase customer relationships and make banks the effect of loyal customers. The primary data was collected from palestinian banking.
Relationships is important and valuable to the businesstoday many businesses such as banks insurance companies and other serviceproviders realize the importance of customer relationship management and its potential to help them acquire new customers retain existing ones and maximizetheir lifetime valuebanking sector is a customer oriented. Customer relationship management in banking sector. Further catalysing the importance of technology and relationship marketing is the core banking solution cbs.
Customer relationship management crm would also. Because of customer demands and increasing competition banks need to adopt a modern customer focused approach to service making the importance of a crm in the banking industry more valuable than ever before. The importance of customer relationship management in banks lies in how it builds better relationships with customers automates common tasks increases sales and makes it easier to target marketing efforts.
Banking sector is a customer oriented service where the customer is the key focus. For a new bank customer creation is important but an established bank it is the retention is much more efficient and cost effective mechanism. All the banks have overcome the teething troubles of cbs and it has become the axis of banks growth and performance.
The aim of this paper is to investigate the role of customer relationship management on customers satisfaction in the banks in palestine. These benefits ultimately help banking staff to work more productively retain customers and boost the banks bottom line.
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