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Customer relationship management strategy ppt. To study the customer relationship management of toyota motors. International journal of pure and applied mathematics special issue 1120. And toyota motor sales co ltd.
9 attracting existing and new customer. When toyota motor co ltd. Toyota industries strives to enhance the long term stability of its corporate value and maintains societys trust by earnestly fulfilling its social responsibilities in accordance with its basic philosophy.
To that end toyota industries strives to further enhance its corporate governance in its efforts to maintain and improve management efficiency and the fairness and transparency of its. Customer dna the heart of toyotas lean crm is customer dna just as real dna influences how each individual develops looks and responds to his or her environment customer dna controls how each touch point between the customer and toyota during the customer lifecycle is carried out. Were merged in 1982 to form the new toyota motor corporation the customer assistance operations that had been carried out by various departments were unified to establish the customer relations division.
Improving product and work quality by listening to voice of the customer is the fundamental concept behind toyotas activities. For toyota it is an inextricable part of its long term drive toward total customer satisfaction hill g 2006.
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